Tag Archives: Soccer tournaments

Warrior Classic soccer tournament celebrates 25th year

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HUBER HEIGHTS – What do the numbers 8 million, 500, 25, and five have in common? They are all milestone numbers for the 25th annual adidas Warrior Classic, and the Warrior Soccer Club.

When first conceptualized three decades ago, tournament co-director Carol Maas said that about 50-60 teams were expected and 162 participated in the event.

“They came from all over,” she said.

Maas, who is now in her 25th year helping to oversee what is arguably the Dayton region’s premier youth soccer tournament, if not its premier youth sporting event, sees her participation with the adidas Warrior Classic as a true “labor of love.”

Asked if she has issues dealing with the complexities of managing the event Maas responded, “Some days yes, most days not.”
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What soccer tournament directors can learn from Charlie Sheen

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If you are like me, you’re probably getting a bit tired of hearing from or about Charlie Sheen. But hear me out on this one little thing. I promise, there is a good take-away.

Last night, Charlie decided he was going to take his message directly to the people with a live show streamed onto the Internet. You can watch it if you have an hour to kill. I’ve included a screen shot below to illustrate everything that was wrong with the show.

The lighting was bad. The sound bounced hard all over the room. Nobody was mic-ed. The cameras were positioned too low, Charlie did not get proper cues on which camera was live so he was frequently looking into the wrong one. The background was busy. The titles at the bottom covered the action. There were too many “branding” phrases thrown out. I could go on and on. There were a lot of things wrong with the show technically as well as contextually.

There is a reason there is a long list of people who get credit at the end of TV shows. I’m not taking anything away from Charlie Sheen’s talent and he brings a lot to shows like Two and a Half Men and Spin City. But when celebrities begin to think that they alone are responsible for their own fame and attempt to produce their own content, the public quickly finds out how very wrong they are.

Our Advice: Your tournament is run by a team, not just the tournament director. Your event may very well have a talented, dedicated leader and a team that is willing to give them all the credit. That is a good thing. But once the tournament director starts believing his/her own press, your event is headed for trouble.

You could argue that Charlie’s show was “real” and “genuine” or that your tournament is “fun” and “like family.” You would be wrong. What you see as fun, loose and ‘like being with family,’ your paying teams see as messy, unorganized and apathetic. It takes a lot of work (and acting skill) to appear nonchalant. The character of Charlie Harper (Two and a Half Men) can pull it off. Charlie Sheen? Not so much.

Recognize and appreciate your team and their skills in their specialized area, from your sales team to your scheduling team to your website crew. Never think yourself bigger than the sum of them.

They made you great. Never underestimate their power to unmake you. Or — just like Charlie Sheen is doing before our eyes — you unmaking yourself.

Up Front Communication Key in Running Youth Soccer Tournaments

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There is no getting around it, running a youth soccer tournament is a lot of work. Even the most organized tournament directors with the best clubs and best software tools take on a huge responsibility. In the end, the hard work is balanced out by the rewards of seeing kids enjoying the game and putting a nice amount of money in the club’s accounts and the local economy. Everybody wants to be considered successful. When it comes to success, an old saying comes to mind, “An ounce of prevention is worth a pound of cure.” A well thought out and executed communication plan, starting at the time of registration and acceptance, can help save headaches later, when you should be concentrating on something else.

Never assume that coaches who are accepted into your soccer tournament automatically know what the next step is. It is as simple as this: tell them what to do and when to do it. Starting with your acceptance letter, include a timeline or checklist of any items that need to be completed prior to the tourney. Be clear about the dates and if there is any further information or payment needed. Make sure that you also comply by sticking to stated dates.

Anticipate questions and make sure that your tournament website includes the answers. Push as much of the information and communication needs onto your website as possible. It is helpful if your soccer tournament website is more than just a static recruiting tool. A complete, end-to-end soccer tournament management system, like those offered by TourneyCentral, is well worth the investment. Cheap and free systems always have limitations which are more costly in the end.

This may seem like a lot of upfront work, but you’ll be thankful as your tournament dates get closer. It brings to mind another old saying, “You can pay me now, or you can pay me later.”

Grand Rapids Crew Spring Classic on Tap in April

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The Grand Rapids Crew Juniors 2nd Annual Crew Spring Classic soccer tournament will be held on April 15-17th, 2011 in Grand Rapids, Michigan. The tournament is open to U08-U10, U11-U12, and U13 youth teams. Based on the success of last year’s first annual Crew Spring Classic, interest from youth soccer teams around the region is high and space is limited. Registration for the event closes on March 28, 2011.

The main site for the Crew Classic is the state-of-the-art MVP Fieldhouse. There is an additional site in Kentwood, only a ten-minute drive from the main site. Because weather is always a concern in April, all games will be played on turf to maintain field conditions and limit delays. Staying on the turf limits the number of openings so make sure to register soon and be as detailed as possible on your team application. Fees run between $475 and $525 per team.

Use Travelling Teams, the exclusive hotel partner for the Crew Spring Classic, to book your hotel rooms. Travelling Teams offers great rates at a variety of hotels all located near MVP. MVP is located on 28th Street in Grand Rapids, which offers many attractions, restaurants, and two malls to keep you entertained between games.

The Grand Rapids Crew Juniors are looking forward to hosting your team in 2011. Information on registration, travel, lodging, scheduling, scores and things to do when you are in town are included on the tournament website.

Economic Impact of Youth Soccer Tournaments

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Most people would say that bringing hundreds of youth soccer teams and their families to your town for a weekend youth soccer tournament would be good for the local economy.

But how good is it?

Knowing the answer to that question could really make things easier for tournament directors who are trying to schedule fields, get sponsors and generally drum up support from the local business community.

Using an integrated, online solution for marketing, scheduling and managing your soccer tournament could provide some of the answers. One example is the Tournament PulsePoint™ tool standard with every TourneyCentral site.

The tool is available to TourneyCentral tournament directors as one of several administrative modules that take the mystery out of running a tournament. Tournament PulsePoint™ uses numbers from the U.S. Soccer Foundation Economic Impact model, economic impact from the National Association of Sport Commissions and marketing data from the U.S. Census Bureau to provide overall economic impact and other marketing data based on the numbers of teams in your tournament and where they come from.

All of the information can be seen on a dashboard style screen including a map with pin marks on the locations of the teams in your tourney.

Youth soccer tournaments mean business; big business for your organization and for hotels, stores and restaurants in your town. The tools are now available to help you manage and market your soccer tournament like the serious business that it is.

March Youth Soccer Tournament Deadline Approaching

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There are two youth soccer tournament events that are still accepting applications for the third weekend in March 2011. Both the Dynamo Round Robin in Indianapolis, Indiana and the Middletown Spring Blast in Middletown, Ohio have an application deadline of February 20th.

Dynamo Round Robin The twelfth annual Dynamo Round Robin, on March 18-20, is a great pre-season warm up. Last year’s tournament featured several defending state champions and state runners-up. Teams from Oklahoma, Minnesota, Massachusetts, Missouri, Kentucky, Ohio, Michigan, Illinois and other states were represented. This year’s tournament welcomes all girls’ teams U9 through U19. U9 through U14 teams will play four games while U15 through U18 teams will play three games. Entry fee for U9-U10 is set at $475, U11-U12 is $500, U13-U14 is $525, u15-U16 is $550 and U17-U19 is $575.

Middletown Spring Blast The Middletown Spring Blast, on March 19-20, will offer competition for boys and girls in the U-8 through U-19 brackets. The tournament will be held at Smith Park and AK Steel Soccer fields at Jacot Park in Middletown Ohio, and Franklin Community Park in Franklin. Smith Park has been home to many tournaments including the Franchise, State SAY and High School Tournaments. Both parks offer ample parking, playgrounds, walking trails around the park, refreshment areas and with a total 26 fields for your soccer enjoyment. Entry fee is $400.00 for U8-U10 with all others set at $425.00

Information on registration, travel, lodging, scheduling, scores and things to do when you are in town are included on both tournaments respective websites.

TourneyCentral announces major updates in 2011

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TourneyCentral, the only fully integrated online solution for youth soccer tournaments, announced today it has included several new features in the 2011 release of the popular soccer tournament software. The features will provide additional capability via sophisticated integration with new media, including social media. Soccer players, coaches and fans will be now be able to combine their tournament experiences with their personal Twitter, Facebook and YouTube accounts. TourneyCentral is the only event-focused youth soccer tournament software that provides a complete end-to-end integration solution.

“Our customers continue to ask for leading edge features as the soccer tournament market develops and grows and we continue to respond,” says Gerard McLean, President of TourneyCentral. “At the same time, our competitors have become more aggressive in their attempts to mislead the market regarding our capabilities and strengths. As the established leader in soccer tournament software, it’s time to make another giant step ahead of the market by providing these unique and unparalleled new features.”

In addition to participants, TourneyCentral has also integrated its online DEALS section with advertisers’ social media spaces like Twitter, Facebook and YouTube. Fans can now connect with advertisers in multiple ways, providing a stronger and more robust experience for important sponsors of the software.

“All our advertising for our tournament has moved online,” claims Dan Monahan, tournament director for the Mead Cup. “The tools that TourneyCentral provides for us in their online DEALS area are far more comprehensive than anything we can print in a program. We can sell more quickly, distribute to a wider audience and drive significantly more traffic to our advertisers.”

“We’ve listened carefully to what the core soccer market wants, and this newest release is our response,” says McLean. “We’re making the tournament experience even memorable for our participants by integrating today’s vibrant new media environment even more tightly with TourneyCentral.”

The only solution of its kind that does not rely on external partners to provide functionality, TourneyCentral offers a stable, secure environment for advertisers as well as fans, coaches and players.

ABOUT TOURNEYCENTRAL
TourneyCentral is the only fully integrated, event-focused online solution for youth soccer tournaments. Since 1999, TourneyCentral has been producing web sites that provide youth soccer tournaments with end-to-end integrated experience management for guest teams, from marketing through scoring. In addition, advertising tools provide tournaments with an increased opportunity for advertising and sponsorship revenue as a result of significantly increased traffic to the web site. TourneyCentral will be attending the NSCAA Conference in Baltimore in January 2011. For more information, visit www.tourneycentral.com.

TourneyCentral.com is owned by Rivershark Inc., based in Ohio. Companion and marketing partner properties consist of The Soccer Tournament Review, a blog and iTunes podcast for tournament directors, MyTournamentSpace, a photo-sharing site linked directly into the tournament game schedule and www.ticoscore.com, a single-source database and ranking system for soccer tournaments.

TourneyCentral will be attending the NSCAA Conference in Baltimore in January 2010.

Contact for more information
Gerard McLean
gmclean [at] rivershark.com
937-836-6255

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What GotSoccer GotWrong about TourneyCentral

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Recently, GotSoccer sent out a press release outlining the difference between their tournament management software and TourneyCentral. We, of course, were immediately flattered; not because we particularly care about what GotSoccer thinks of our product but because that told us that their customers and prospects were asking them about TourneyCentral. And they had to defend their product against ours.

That makes us happy.

But GotSoccer did get a few things wrong about TourneyCentral. After all, accuracy at a soccer tournament is very important, even more so when you trust software to drive your event. Accuracy makes sure the right teams (including referees) show up on time and at the correct fields and the right teams advance. Accuracy is critical to most soccer teams, coaches, parents and players when it comes to standings and who gets the trophy. If you are going to start comparing yourself to the big dogs in the yard, it’s important to get the big things right.

Here are just a few things GotSoccer GotWrong about TourneyCentral:
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What would Armando do?

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Armando Galarraga

Armando Galarraga

Ask any parent, coach or league organizer about why youth soccer is good for the kids and the community and they will invariably cite that it builds character, a strong sense of personal responsibility, leadership and teamwork. Then go to a game and what you most likely will see is a pack of babies, arguing over a referee’s call. And that’s just from the parent’s touchline.

Before you start hating on me, I’ve been there as well. I’d like to think that most of the time I exhibited behavior I would like my two kids to display. But I can remember some times where I displayed less than perfect sportsmanship. Whatever you think going forward, let’s at least be honest with ourselves.

When the kids are young, it is easy to say things like, “The score doesn’t matter” and “It’s not whether you win or lose, but how you played the game.” And as they get older, this gets lost somewhere along the line and the only things that really matters are who won and who scored. If a team lost, it wasn’t that they were outplayed, but that the referee blew the call.

And sometimes it happens. It probably happens a lot, but the human element is all part of the game. Soccer, baseball, football, etc are all human sports participated in by human beings for human beings. When they step on the field, each player, referee, umpire accepts that each may make a mistake. If we require perfect, we would all be playing video games instead where the referees/umpires have pixel-perfect vision.

Some fans say, “It’s just a game” whereas others will say “It’s a business” as if being a business somehow makes the element of human error inexcusable. They argue on that we need instant replay to overrule the referee/umpire to set the record straight and tell what really happened. The player was robbed and that isn’t fair, they argue.

Life isn’t fair. Sometimes people make mistakes. Sometimes, those mistakes cost people money or recognition. But isn’t teaching kids how to deal with frustration with grace and dignity part of why we all promote sport?

Instant reply can tell whether someone called the play correctly, but it can’t see right or wrong. It can’t judge sportsmanship or grace under pressure. It can’t recall an infantile temper-tantrum over a play that was called incorrectly. It can’t establish character and human dignity. It can only prove somebody right and someone else wrong.

Instead of lamenting the lack of instant reply in soccer, Armando Galarraga gave every coach and every parent a greater tool than the high-speed camera ever could to judge whether a play was good or bad. Quite simply ask, “what would Armando do?”

And then do that.

Get ready to pig out on BBQ and soccer this weekend

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Mark Peebles checks the smoker in his Englewood restaurant.

The adidas Warrior Soccer Classic soccer tournament, one of the largest youth soccer tournaments in the United States, will see a new food vendor in 2010.

Oink-A-Doodle-Moo, a bar-b-que restaurant in Englewood is testing the waters so to speak, and will be at Thomas Cloud Park in Huber Heights, near Dayton, Ohio, for the event on Memorial Day Weekend.

“This is another avenue to get exposure,” said Mark Peebles, Oink-A-Doodle-Moo’s president and founder. “We like being part of the community and supporting youth sports teams.”

This is the second youth soccer tournament that Oink-A-Doodle-Moo will be at tempting tourney attendees with items from is savory menu. And if Peebles has his way, the passion emanating from Carol Maas, Director of the adidas Warrior Soccer Classic, and Gerard McLean of TourneyCentral will lead to other forays at youth soccer tournaments in the Dayton, Ohio area.

“I didn’t grow up playing soccer, but when I see Gerard and Carol and see their passion, it gets you excited to be associated with something like this,” Peebles said.

Plus, being at an event where participants and attendees come from literally all over the USA is beneficial for business.

“We are gaining exposure in the local area, but because we have a franchise plan set up we are able to possibly recruit people from other cities as well,” Peebles said.

Oink-A-Doodle-Moo conservatively estimates it will sell in excess of 200 pounds of meat, and go through a dozen or more gallons of sauce.

Is your soccer tournament using Twitter?

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We here at TourneyCentral have been encouraging soccer tournaments to get on board and use Twitter for their communications, scores reporting, etc. In fact, all of our soccer tournament websites are integrated with Twitter and will automatically post your front page news and scores updates in real time. All you need do is set up a Twitter account and enter the information in your Web Site Maintenance>Variables

This morning we saw a support question come over to one of the tournaments from a coach:

With the forecast being for rain/storms, how best can we learn about cancellations/postponements? Website? Email mailing list? Twitter (this would be great)? Phone call to certain phone#?

This would be great! Twitter is a really cool tool to communicate out to followers your local fields, local vendor deals, etc; all without having to set up complex SMS servers and verify cell numbers and email addresses. The user controls how s/he wants to receive your tweets (email, SMS) or if at all.

Our Advice: Get a Twitter account for your soccer tournament. Really, now. Do it. Then, set it up on your TourneyCentral website. By this time next year, you’ll either be in the game with Social Media or playing catch-up.

A few trends we’re seeing at soccer tournaments

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As we watch the questions that come in from guest teams and track trending patterns from team applications, we’re noticing a few trends forming that we think soccer tournament directors should be aware of. Some of the behaviors are based on the economy and some just based on cultural shifts overall. All will affect the way you manage and market your soccer tournament.

Late applications
With the expectation of online registration, many teams are waiting until the last week or so to apply to the tournament, especially those that require full payment up front with the application. While this affects planning and can create anxiety not knowing which teams are coming, quality soccer tournaments need not worry as your tournament has been on the team’s calendar.

Early bird discounts don’t work but perhaps scheduling preferences or coaching conflict resolution guarantees for teams that apply early might be more of an incentive.

Also, if you have a high percentage of teams that travel in, check your hotel reservations. Teams may not necessarily apply early, but many will book rooms early.

No early morning Saturdays
To save money, teams are trying not to stay at hotels on Friday night, instead opting to drive in that morning. Most wait until they have been accepted and send an email, saying “oh, by the way, we need a late Saturday start….” We have no resolution for this as most tournaments have to play two games per team on Saturday to fit in a third round and championship games on Sunday. State associations have rules against playing more than two games per day and the math just doesn’t work. You can’t create more fields and you can’t make more daylight. Moreover, the coach and parents should recognize the dangers of playing a team that is not well-rested. You may want to point that out to him/her or even deny them admission due to increased liability for the tournament.

Multiple team coaches, no conflicts
A few years back, it used to be that only a handful of coaches had multiple teams. Now, it seems every club is doing this. Many teams will wait until you have accepted them and THEN tell you their coach is coaching multiple teams. (Many of these coaches also are requesting all their games start later on Saturday, a double whammy.) Again, the math just doesn’t work.

Our advice: You need teams to hold a tournament, but you can’t have teams dictate the terms under which they will play. Spell out the terms of acceptance UP FRONT on your application form by telling the teams the tournament starts at 8:00am on Saturday and finishes after the last championship game is played on Sunday. If they can not commit to being available for the entire time, they need to apply elsewhere.

Also, coaches conflicts are theirs to resolve, not the tournament’s. While most tournaments will do what they can to avoid conflicts, the sheer number of coaches with multiple teams almost guarantees somebody will be unhappy.

You may also want to establish “convenience fees” for teams requesting special treatment. For example, no coaching conflicts; $300/team. Late Saturday start; $450/team. Publish these early, confirm on application with an email.

Remember, the teams are applying into YOUR soccer tournament because the tournament is a good fit for their team, not the other way around. If your product does not meet their expectations, there are enough soccer tournaments now that will — for a while until they can no longer accommodate the demands. Just make sure your tournament maintains its high standards you worked hard to achieve and all teams play by the same set of rules.

Where is my money going? Why controlling the money for your soccer tournament is key to success

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Often, we have requests from soccer tournament directors to set up their Web site so that the team fees go to this mailing address, the credit cards go to another, the t-shirt orders go off to yet another address and the pre-orders for the college showcase books go to another. While delegating different functions to different people is key to running an effective soccer tournament, delegating control of the money is not.

You don’t have to go very far to find a story about the trusted soccer club volunteer who was caught siphoning off the top. A soccer tournament pulls in a lot of cash. A lot of cash also goes out to pay referees, field fees, vendors, etc. For many organizations, acts of embezzlement can be the death of their club or tournament. And the less likely you think it will happen to you, the more at risk you place yourself.

When teams need you to research a lost check or provide a refund, they like to know that their funds are in the hands of you, the tournament director. They NEED to know there is a system of control in place.

Our Advice: Use one mailing address for ALL funds, from the team fees to the shirt pre-order to everything that the soccer tournament takes in. If you can send the money to a lock box at your local bank, that is even better. A PO Box is good, but checks should never be sent to someone’s home, especially when that person has a day job and their mail could potentially sit in an unattended mail box for hours.

Be transparent. Always have at least two people knowing about each transaction at all times.

An honest person would never object to tight controls in place. In fact, a prudent person would never want to handle or transport checks or cash alone or even at all.

Take control of the money. Always.

March 18, 2010 Update: Soccer America’s YouthSoccerInsider just published an article that is a must-read for all soccer tournament directors.

Tell me which teams have applied and I will apply to your soccer tournament if I like them

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We are seeing more and more requests from coaches for the soccer tournament to give them the list of teams that have already applied for them to “evaluate” whether or not the tournament would be a good fit for their team. This has us scratching our heads a bit.

Nobody likes to pay money to compete in a tournament only to get stuck in a division with top level teams or, in my opinion, stuck with teams that offer no competition. I get that. But I don’t get is why the guest team coach feels the need to evaluate the teams that have applied prior to applying to a tournament.

Perhaps it is an erosion of trust between soccer tournaments and soccer coaches. Perhaps it is an increased need for the coach to “control” every aspect of the game. Perhaps it is increased pressure from the parents on the coach to place their team in tournaments where they can be “competitive” (whatever that ultimately means.)

Chris Brogan, who is a bit of a guru in the Social Media space, wrote a book called Trust Agents. It deals primarily with trust in online social media spaces like Twitter, Facebook, etc. but it touches a bit on how trust is becoming a currency. As tournaments are becoming more sophisticated, they will need to learn also on how to deal in a trust economy. It’s a quick, easy read.

Our advice: Always be giving guest teams a reason to trust you. Post your schedule from last year and encourage them to take a look at the teams that applied and analyze the point spreads. Every TourneyCentral soccer tournament is a 365/24/7 event that has last year’s schedule available until the application deadline. Use that to your advantage.

Take a really hard, objective look at your seeding. Do your club teams seems to walk away with the trophies every year? Why? Do you have an opinion that your club teams should be able to win your own tournament? Why? Given the choice between bringing in competitive teams for your club teams to play and getting better versus winning a trophy by seeding your teams lower, which is more valuable for the long-term growth of your club? Your tournament? Do guest teams walk off grumbling about how “the fix is in” for the club teams to win? If so, change that.

Trust is everything and will only become more valuable. If teams don’t trust you to place them correctly in your tournament, they will eventually go elsewhere. When they trust you, they’ll quit asking and let your history and reputation speak for itself.