Your website needs to give the who, what, where, when and why and be the authoritative voice for the event. For a youth tournament your website needs to be more operational and less an engagement destination. A website today is not the sum total of everything your tournament event is online. This is a very different way of looking at websites from even a few years ago.
The enagement needs to live on the outposts, with the website simply validating the authenticity of the content. The outposts — Facebook, Twitter, Instagram, Periscope and Snapchat — are where your guest teams live now, wanting your event to meld into the rest of their lives, not the other way around.
This comprehensive guide on social media for youth tournaments will get you up and running from simple score updating to Twitter to a full-blown live-casting and integrated advertising campaign.
The book accounts we set up for screengrabs during the writing of the book.