Tag Archives: twitter

Social Media for Soccer Tournaments

Social media examples for soccer tournaments

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Readers of the touchline are quite familiar with our advocacy of using social media for soccer tournaments. I love the electric energy that comes with our events pushing the social media envelope, and @NASABuckeyeCup and @StrawberrySoccr are killing it!

Buckeye Cup
Along with updating scores on twitter as they were updated on the website, the Buckeye Cup also promoted their vendors on site. Take a minute to scroll through their twitter timeline, but the coolest thing I woke up to on Sunday morning was a pancake vendor. A pancake vendor!


The Buckeye Cup also linked its twitter account to its Facebook page so updates to twitter were also posted there, giving participants a choice on how to follow the real-time action.

Strawberry Soccer Invitational
I have to admit, when I first saw this technique, I was very impressed at the ingenuity. The hack was so clever that I had to go poking around to see how Dave pulled this off. We’ll probably even build in support for the javascript so it doesn’t have to load for each post.

When the Strawberry posts a Facebook post, they grab the code to share it and post as a news story on their front page. That way, they can share the photos and post in many venues and they cycle in and out based on the dates of the news story.

Here is what a sample looks like on the front page. You can check out the entire front page on the Strawberry Soccer website.

strawberryfacebook

These are just some social media examples for soccer tournaments that we hope will spark your imagination. We can’t wait to be surprised by what else you will do with your event.

Behind the scenes. Content for social media

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Jim Long @newmediajim

That is my social media buddy Jim Long in the photo above. As a cameraman for NBC news in Washington DC who covers the White House, he has got to have one of the coolest jobs in the world. He also goes on press junkets all over the world covering the First Lady, Hillary Clinton and others.

And he is very active on social media.

One of the things I love about Jim is all the “behind the scenes” photos he shares on Twitter and Google+. One of his recent photo galleries can be found here. Almost every morning, he “greets” me by posting a photo of the sunrise over the White House or a Foursquare check-in at his favorite coffee place or just a quip about life in general. It almost always makes me smile and makes me feel like I am standing right there with him.
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Setting up a Twitter account for your soccer tournament

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twitter for soccer tournaments

Twitter is a service that you can use to fire out quick updates or messages to your followers. This makes it a great tool for youth soccer tournaments and tournament directors because they can immediately announce game scores, special promotions or upcoming events on their smart phones, computers or via text messaging.

Here’s how to set up your Twitter soccer tournament account:
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Setting up a Facebook page for your soccer tournament

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Facebook Logo

Facebook is becoming the de facto place to organize event information and share content within a circle of friends. While it will never rival the specialization of a soccer tournament website like TourneyCentral for registration, scheduling and scores, it makes sense that your soccer tournament is available on Facebook for your teams and their fans to find and connect up with you there if that is more convenient for them. It is an additional marketing channel you should not ignore.

However, you should always make sure the hub of your event is your tournament website. You publish content to your Facebook page in order to draw fans to your tournament site to support your sponsors, advertisers and centralize your communications to the teams to avoid confusion.

This post will walk you step-by-step through setting up a Facebook Fan Page to reach soccer coaches and teams to get them interested and keep them engaged in your youth soccer tournament.

Here’s how to set up your Facebook Fan Page:
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Social media for soccer tournaments; why you should jump in

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Social Media for Soccer Tournaments

Social media is a huge cloud of things like blogging, tweets, likes and status updates so it is easy to become overwhelmed and do nothing.

But you need to roll up your sleeves get in there. We’ll help you along the way with this “social media for soccer tournaments” series.*

Social media is becoming integrated into the online experience for most people, so if you have not learned to navigate these waters, you may be risking the reach of your tournament. Social media channels can help you reach coaches and teams where they live and help you keep them updated and interested in your event.

Do not assume Facebook and Twitter are for kids. The largest and fastest growing demographic for Facebook and Twitter is age 35-55. That means a player’s mom, dad or coach is more likely to “like” you on Facebook or “follow” you on Twitter. While most kids over 13 yrs old will have a Facebook account, they connect with their friends, not with brands. If they happen to take a cool photo at your tournament, they may or may not post it. But if they do post it, they will post on their profile, not your tournament page. It’s nothing personal; just how kids use Facebook. Their parents on the other hand, may be more likely to interact on your Facebook page.
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