Tag Archives: Tournaments

Our TourneyCentral video

Grandma and grandpa want to see their grandson Billy play in his first away soccer tournament. How will they find the right field and times Billy plays?

Fortunately, Billy's coach applied to a TourneyCentral soccer tournament so finding all this information was easy.
Billy's grandma went to the website, clicked on Schedules, found Billy's team name and got his schedule in seconds.

Our second video.. released July 30, 2012

Marcy has just been named her club's soccer tournament director. She searches for the best solution to help her manage all the tasks that go along with hosting a soccer tournament.

Using postcards as effective soccer tournament marketing

Click the postcard to view front and back in full size

Click the postcard to view front and back in full size

A postcard for the Hershey Tournament and the Penn State 8v8 arrived earlier this week. It got my attention, not only because the two events are TourneyCentral.com tournaments, but because it was well designed and executed. Here’s why.

I knew what it was about quickly
I didn’t have to open a letter or fight with that low-grade postage wafer that tears most of the information off the top of the flyer folded in thirds. “2 great tournaments.” The logos were right there on top, leading the description.

Who, What, When, Where, Why and How were listed in bullets points and were easy to read. No disclaimers were mixed in to “CYA” the tournament. Just the facts and where to go to get more.

Contact information front and center
The web address was right there as was the email AND PHONE NUMBER. Chances are most folks will go to the web site first, but there are a few coaches left who still feel more comfortable picking up the phone and getting a feel for how real the event is.

It is print
I’m an advocate for the Internet, but nothing replaces 4-color print — even if only a postcard — to let your guest teams know that you believe in your event enough to design a postcard, print it out and pay for postage to mail it to them. Print says “I am real.”

Good use of white space
The designer did not stuff every square inch of postcard space with crap. Get the basics out, push your audience to the web site where they can read more if they need to. Just the facts and lots of breathing room.

What I would have liked to see
– A human face, a soccer player or coach. A family that has been helped by the charity.
– The web address bigger for each event
– Rule of thirds and some offset. The tournament panels being side-by-side instead of flanking the middle content.
– A little more contrast between the actual soccer tournament events and the Kicks4Kids organization.
– More WIIFM (What’s in it for me) to the coach and less about the hosting organization.
– A TourneyCentral logo, showing that they are hosted by the best (but that is really selfish on my part.)

Please feel free to leave a comment if you disagree with my list.

Print and direct mail is not dead. Neither is the US Postal Service. A great soccer tournament will use a mix of email marketing, print and word-of-mouth to get the message out about their tournament.

Almost ready for St. Louis and the NSCAA

Just in case you were following along with us, checking off the dates until the big NSCAA soccer conference in St. Louis, here is our booth status. Almost ready!

Our TourneyCentral.com NSCAA booth. A little more nip and tuck, but we're almost there.

Our TourneyCentral.com NSCAA booth. A little more nip and tuck, but we're almost there.

Meet us in St. Louis for the NSCAA.
We’re in booth 1735 and we won’t even try to sell you anything, so you can stay and chat as long as you want. Really. And, if you want to make a podcast promoting your soccer tournament, Back of the Net will help you with that. You don’t even need to be a TourneyCentral tournament.