It’s mid-December and that only means two things: The Holidays are almost here and preparation for the NSCAA Annual Conference is in full swing! TourneyCentral will be exhibiting again as we do every year.
Be sure to stop by booth number 5201 to find out more about how we can help you attract more teams, more sponsors and manage your soccer tournament event more efficiently.
Marcy has just been named her club's soccer tournament director. She searches for the best solution to help her manage all the tasks that go along with hosting a soccer tournament. What she finds is a hodge-podge of solutions, all held together with digital duct tape. Click play to see what her solution was.
Grandma and grandpa want to see their grandson Billy play in his first away soccer tournament. How will they find the right field and times Billy plays?
Fortunately, Billy's coach applied to a TourneyCentral soccer tournament so finding all this information was easy.
Billy's grandma went to the website, clicked on Schedules, found Billy's team name and got his schedule in seconds.
Last week, we added the first 2013 event to our soccer tournament calendar, the Cincinnati West Soccer Fest to be held May 4 – May 5, 2013. The next season has already begun.
Then it occurs to us that with the Internet running 365 days a year, seven days a week and twenty-four hours a day, the tournament season never really ends. You are barely done hosting a spectacular weekend of games, fun and memories when the teams are already asking, “when is your tournament going to be held for next year?”
Are you ready for that?
In this always on world we’ve created, someone is always watching you, even in the off season. They want to be a part of your event and that is a good thing, even though it seems like a lot of pressure at first blush. It is always easier to maintain momentum than getting caught in a constant start-stop-start-stop routine.
Our advice: Act as if your event is always happening, even though you think nobody is watching or cares. Google never sleeps so anything you put out there on the Internet about your soccer tournament will get picked up and added to the index and library you’ve already created.
Your website is always getting traffic. Sure, during the tournament weekend it is going crazy with traffic to the scores, standings and DEALS but if your event needs 250 teams, that is only 250 or so visits within a forty to fifty week period your application is open. Why not keep the front door unlocked all year round if there is no downside?
Assign a small group of people to work on next year. This only needs to be 2-3 people. Their role is to watch what works or doesn’t work well for this year and be ready to turn over suggestions to the tournament committee immediately after the current year concludes. Often, the tournament committee is so exhausted after the weekend that — while they mean to get started on next year’s event quickly — they never get to it. Then, it is later in the year and panic ensues. A dedicated forward team doesn’t suffer that exhaustion.
Lastly, make a commitment early for next year. Get your sanctioning forms completed, lock down the venue and the dates, sign the hotel contracts, get yourself on the calendar and turn your web site over to next year. Make it real as soon as you can. It is an advantage.
At some point in time during the past couple of years, vendors quit selling “solutions” and are now selling bags of parts. They have an app to do this part and a web site to do this. Their Windows-PC software manages this part on your desktop, doesn’t do Macs, iPads or iPhones. And your website? Well, they don’t know how to do that, but they are pretty sure it’s easy.
“Do you want to talk to our tech people?” the sales person asks.
And you talk to their tech people but the tech people only know how to screw in this part to that other part. They don’t know (or care) how the whole thing works. Their job is only to get you to understand how their parts works.
And you hang up, frustrated that nobody quite knows how all the parts fit together so you can just get on with the business of putting on your soccer tournament!
Our Advice: Quit buying parts from junk dealers, expecting to find the best deal on website hosting, scheduling, referee assigning or hotel rooming. Instead, focus your energy on providing the best overall experience to your guest teams using an integrated, comprehensive solution.
At TourneyCentral, all our modules — from team applications through scheduling and scoring to referee assignments — all work together. They were built by people who were tasked to create soccer tournaments, not just fill up hotel rooms or tweet out stuff. We’ve all been there and we continue to be there.
At the end of the weekend, you want your guest teams talking about how tight your tournament was, not how irritating it was to book a room or find a score. You want to deliver a fully-assembled tournament, not just a bag of parts.
There is an old joke about five blind men describing an elephant. The one who feels the tusks insist that an elephant is made up of hard stone, shaped to a pointy end. The man feeling the ears swears an elephant is a huge tarp. And so on, each forming his own opinion on what an elephant is based on his own personal experience. Of course, any seeing person would recognize the elephant is the sum total of all of these observations, even though each’s observations are entirely accurate.
This is what a soccer tournament is like sometimes. The referee assignor may be entirely focused on getting referees assigned that he forgets the game scheduler has coaches with special scheduling needs. The game scheduler may forget that the field coordinator has to work with restrictions on field use imposed by the parks department. The ad sales person may forget that the tournament director has profit considerations and can’t pay for the extra three field banners, and so on.
Gone are the days when a few coaches could get some teams together and play some games over the weekend and call it a tournament. The modern soccer tournament is less about soccer and more about building an event around soccer. It must be efficient, comprehensive, competitive and collaborative, both with the soccer community and the community at large.
Here at TourneyCentral, we think that is a very good thing. It shows that soccer is evolving into the mainstream of American culture.
Our Advice: A successful soccer tournament is a complicated organization with a lot of moving parts, many of which appear to be in conflict with each other. It needs a general manager (tournament director) who has the skills to motivate each “department” to excellence, but also keep the overall goal in mind and on track.
When the referee assignor, the college coach coordinator or the game scheduler is enabled to drive the mission of the tournament, s/he will most likely do so to the detriment of the other departments. We have seen tournaments go bust in the span of a year simply because the focus shifted to accommodate one person’s myopic vision.
Don’t be that kind of event. The teams come to your tournament with an overall expectation of excellence in ALL areas, from a website that is easy and quick to use to frictionless hotel accommodations to great scheduling and easy access to the fields. Your community expects your soccer tournament to reflect positively on it and produce guest teams that have a good experience visiting, win or lose.
In the end, your teams should never see the individual “departments” that make up your tournament.