Give it a number and people will track it

Today, I was reading Seth Godin’s blog and read a story that made a perfect argument for a TICO Score for ranking soccer tournaments.

It was hidden as a marketing post on green marketing but there, plain as day, made the perfect argument for a service like TICO Score. A simple number that assigns the health of your soccer tournament that tells everyone at a glance if you are good, bad or average.

Our advice: Send your participants to www.ticoscore.com to evaluate your tournament. Also, read www.challengedividend.com.