Today, I finally put the customer service number to the Wall Street Journal in my cell phone. And that is not a good thing.
I put the number in because the newspaper carrier misses my house with regularity and when I need to call them, their web site is so full of news and segmented information that I can’t ever find the number quickly.
Our Advice: Be reachable, but first, take care of those things that make teams feel like they need to call you in the first place! Keep your Frequently Asked Question up to date, your news on the front page timely, dates published when certain things are going to happen (like team acceptance and schedules). And, make sure your news is written in very simple language.
And, if the teams still feel like they need to call, keep your phone number current n each page of your web site.