Tag Archives: Soccer Tournament

Social media for soccer tournaments; why you should jump in

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Social Media for Soccer Tournaments

Social media is a huge cloud of things like blogging, tweets, likes and status updates so it is easy to become overwhelmed and do nothing.

But you need to roll up your sleeves get in there. We’ll help you along the way with this “social media for soccer tournaments” series.*

Social media is becoming integrated into the online experience for most people, so if you have not learned to navigate these waters, you may be risking the reach of your tournament. Social media channels can help you reach coaches and teams where they live and help you keep them updated and interested in your event.

Do not assume Facebook and Twitter are for kids. The largest and fastest growing demographic for Facebook and Twitter is age 35-55. That means a player’s mom, dad or coach is more likely to “like” you on Facebook or “follow” you on Twitter. While most kids over 13 yrs old will have a Facebook account, they connect with their friends, not with brands. If they happen to take a cool photo at your tournament, they may or may not post it. But if they do post it, they will post on their profile, not your tournament page. It’s nothing personal; just how kids use Facebook. Their parents on the other hand, may be more likely to interact on your Facebook page.
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Make sure the “i” in your soccer tournament is in the right place

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water bottles as a trophy for a soccer tournament

Soccer tournament directors are aware of the ways that tournaments reward teams who place in their event. This is a story of one recent tournament where one small detail really damaged the reputation of an otherwise fine event.

A team of U13 boys played very well in a third-place game and beat a team they had lost to quite soundly the week before. The tournament was giving out water bottles as a third-place trophy.

It was not long after the presentation that one of the boys walked up to his coach and said, “Hey coach, look at this.” On the water bottle, the words, “BELIEVE, ACHEIVE,” appeared wrapped around the tournament logo.

Only the the word “ACHIEVE” is spelled incorrectly.

While the coach was proud that his players had paid attention to their spelling lessons in school, he was amazed and embarrassed for the tournament organizers. It was all anybody could talk about.

A few weeks later, the tournament sent t-shirts to the boys as a replacement.

Our Advice: Work with a trusted vendor. Somewhere along the line, a busy tournament volunteer rubber-stamped the artwork for the water bottle without taking a real look at it. Bad enough, but a true vendor partner would have questioned the artwork regardless of the approval signature. The mistake was more costly than just the price of the water bottle and the replacement t-shirts. It became the stamp of the tournament.

The vendor should have picked up the phone.

The vendor should have picked up the phone.

The true cost of cheap and free

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I was poking around the other day, checking out popular soccer tournament calendars and I clicked on the one that is usually listed in the number one spot on a Google search for Soccer Tournaments. This came up and was there for several days.

Bandwidth exceeded screenshot

In the world of on-line soccer tournament management systems, you get what you pay for. There are services available for tournament directors that come at no cost. One of the most common goals of any youth soccer tournament is to make as much money as possible for the host club. This tempts some to use free services or to depend on a guy in the club who can, “do websites.”

Peak times, like Sunday afternoons, are when you find out that cheap and free are really damaging and costly. That’s when everybody, including the guy in the club who is now watching his kids play, wants up-to-date scores and schedules. You may have saved a few bucks or reduced your entry fee, but the cost to your image and your tournament’s legacy can be devastating.

Our Advice: A website is no longer just “something over there for the tech guys.” It IS the event.

Work with a tournament web site host who has the bandwidth, the experience and the people who are willing to monitor your website for maximum performance, during the tournament, before and after. Your soccer tournament now is a 365 day a year, 24 hours a day, 7 day a week event. You want to work with someone who also understands that. Preferably someone you can email or call to solve problems as quickly as they arise.

Free and cheap rarely gets you that.

Make your maps readable on the web

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Simple, readable maps go a long way toward getting your teams where they need to go with a minimum of confusion. On a soccer tournament web site, a readable layout with clearly marked field numbers is a must.

The graphic below shows an example of an unfriendly versus friendly layout.

Web-Unfriendly

soccer field map before

Web-Friendly

soccer field after

Most of the time, your maps will come from a parks department or a graphic designer who has designed them to be great for printing in a program, but almost entirely unreadable on a web site. Make sure to specify that you need the maps to work across ALL media — online and in print. If need be, be ready to re-work them with large field numbers however you can if your graphics people can’t. Even if that means white sticky dots and a Sharpie.

Keep your field maps simple and readable. Big field numbers first, secondary information only if there is room. You can always have more detailed maps posted at the fields.

Increasing a sponsor’s footprint at your soccer tournament

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This morning I received an email from a tournament director to see if we could make the sponsor logo bigger. I took a look at the listings under the DEALS area and noticed the logo was already at the maximum size and in the top position. But I also noticed the sponsor had no Super Deal, no additional coupon, no links to their Facebook Fan page or posted video. Fortunately, there is still some time to get these things up and running.

For a player, parent or coach visiting the tournament website, there is no reason to click on the logo if there is no additional information. They know all that is going to happen is a visit to the sponsor’s website. But they don’t know why they would go there other than being sold something, so they don’t click.

Sometimes the easiest thing to ask for is to “make the logo bigger” but the more effective strategy is to make the sponsorship footprint bigger. Think what your sponsor means to the player, parent or coach. Ask the sponsor what special information they have for your audience and make that the SuperDeal. Then ask for a flyer or coupon This does not even need to be a discount, just more information targeted to your tournament-goers and their fans. And a video never, ever hurts. It could even be the sponsor welcoming the teams to your tournament.

If you want to go further, you can post a news story on your front page and email it to the teams. If your sponsor relies on foot traffic during the event, you could send text messages from the Team Applications Module to the team contacts, sparingly of course. You could also tweet out offers using your twitter account.

Think about how you can increase your sponsor’s footprint instead of just their logo size. Chances are, if they have success in year one, they’ll keep coming back every year.