The dangers of a single-interest at a soccer tournament

Five blind men with an elephant

There is an old joke about five blind men describing an elephant. The one who feels the tusks insist that an elephant is made up of hard stone, shaped to a pointy end. The man feeling the ears swears an elephant is a huge tarp. And so on, each forming his own opinion on what an elephant is based on his own personal experience. Of course, any seeing person would recognize the elephant is the sum total of all of these observations, even though each’s observations are entirely accurate.

This is what a soccer tournament is like sometimes. The referee assignor may be entirely focused on getting referees assigned that he forgets the game scheduler has coaches with special scheduling needs. The game scheduler may forget that the field coordinator has to work with restrictions on field use imposed by the parks department. The ad sales person may forget that the tournament director has profit considerations and can’t pay for the extra three field banners, and so on.

Gone are the days when a few coaches could get some teams together and play some games over the weekend and call it a tournament. The modern soccer tournament is less about soccer and more about building an event around soccer. It must be efficient, comprehensive, competitive and collaborative, both with the soccer community and the community at large.

Here at TourneyCentral, we think that is a very good thing. It shows that soccer is evolving into the mainstream of American culture.

Our Advice: A successful soccer tournament is a complicated organization with a lot of moving parts, many of which appear to be in conflict with each other. It needs a general manager (tournament director) who has the skills to motivate each “department” to excellence, but also keep the overall goal in mind and on track.

When the referee assignor, the college coach coordinator or the game scheduler is enabled to drive the mission of the tournament, s/he will most likely do so to the detriment of the other departments. We have seen tournaments go bust in the span of a year simply because the focus shifted to accommodate one person’s myopic vision.

Don’t be that kind of event. The teams come to your tournament with an overall expectation of excellence in ALL areas, from a website that is easy and quick to use to frictionless hotel accommodations to great scheduling and easy access to the fields. Your community expects your soccer tournament to reflect positively on it and produce guest teams that have a good experience visiting, win or lose.

In the end, your teams should never see the individual “departments” that make up your tournament.

Setting clear expectations for scheduling conflicts

I was tooling around on one of our tournament web sites, prepping up for the weekend and making sure everything was ready to go when I ran across this frequently-asked question. I thought the answer was brilliant in that it set clear expectations for scheduling conflicts, far in advance and in plain view of the public.

What is the policy on schedule requests?

We will do what we can to accommodate your requests, however, the following types of conflict requests WILL NOT be considered as a legitimate request:

  • Can you schedule a game no earlier than noon because our coach is not available?
  • Can you schedule a game in the afternoon because we are arriving from out of state the night before or first morning of the tournament?
  • I have 6 teams in the tournament and want to get to all the games in one weekend?
  • I have 4 teams in the tournament and want to get to all the games in one weekend?
  • I have 3 teams in the tournament and want to get to all the games in one weekend?
  • Can you schedule one game the first day, and two on the second?
  • Can you schedule two games on the first day, and one on the second?
  • Can you reschedule the semi-finals and/or finals to accommodate the 2+ teams I have in the semi-finals and/or finals?
  • Can you reschedule Sunday games to accommodate my teams departure flight times?
  • Can you schedule games on adjacent fields so I can coach two games at once?

Please note that it takes hours and hours to make the tournament game and referee assignment schedule and every schedule change is a big deal. It is impossible to take in to consideration 3 or more teams playing the same weekend. For coaches taking multiple teams to a tournament we encourage you to have assistant coaches who can coach the team in your absence. At best we can try to accommodate 2 teams playing in the same weekend.

I especially like that the requests are termed “not legitimate.” It is a bit like running out of gas on the freeway. While it may be an emergency to you, it is not a legitimate break down as it was foreseen and highly preventable. You will still get a ticket for stopping on the freeway.

Our Advice: We’ve commented on multiple team coaches, late Saturday starts and game conflicts before and our views are pretty well-known. (Go ahead and read the blog posts if you want.. we’ve been ranting on this since 2006.) It is not enough to merely have a policy about multi-team coaches and conflicts; you have to communicate the expectations and boundaries clearly and make sure your staff is 100% on board.

Coaches will keep chipping away at you, your staff or a club coach to find that soft spot in the armor. Don’t let them. Whatever your policy is, stick with it or you will end up with a lot more stress than one coach’s grousing. It’s always better to have one coach irritated at you for not getting what s/he wanted than all of them mad as heck because you didn’t play fairly by your own rules.

Using Google Plus for your soccer tournament

GooglePlus for Soccer Tournaments

The latest player in the suite of tools known as social media is Google Plus, or more commonly seen as G+ in buttons. While it can’t boast anywhere near the number of users Facebook and Twitter have, it has one advantage the others don’t — Google Search. However, it is growing fast.

Most Internet users start off a web session on google.com, whether or not they know the direct web address of the site they are looking for. Many simply type in keywords like “soccer tournaments in Ohio” or “soccer tournament software.” If these keywords are in your G+ posts, you have a greater chance of being found at or near the top of a search result.

Getting started is easy, but you need a Google Account. If you have a Gmail account, you are already there. Simply go to http://plus.google.com and set a profile for yourself.

Once you have a profile, you can then set up a Page for the soccer tournament. Underneath your name, you will see a page symbol. Click on that to “Manage your pages.” Create your soccer tournament page, upload your logo and start sharing. Be sure to add one more person as an administrator and secure the login/password as part of your tournament assets so that it can be seamlessly transferred to a new tournament director if need be later on.

The instructions for Google+ are sorta “discover as you go” but a good book to read is Google+ for Business by Chris Brogan.

Our Advice: Set up a Google Plus page for your soccer tournament. Repost your front page news, scores, sponsor offers and photos to your page. Don’t worry so much about interacting on your page as a social media channel just yet; that will probably come next year.

Be sure to include keywords in your post and photo captions as these keywords are pushed directly into the Google search engine. The sooner you start, the better head start you will have on all the other soccer tournaments who will discover and set up on Google Plus next year. Be first.

All TourneyCentral events support Google+ In your Admin>Web Site Maintenance Module>Variables you can add your G+ page to the social media sites on the left sidebar along with Twitter and Facebook. (See TheGameOfSoccer.com for a sample)

The TourneyCentral G+ page is here. We post photos, blog posts (including this one) as well as interesting photos fans may share.

This is part of a series on Social Media for Soccer Tournaments. We encourage you to read all the articles below.

Our Mad Men ad

Mad Men Season 5

It’s no secret that we’re pretty rabid Mad Men fans around the TourneyCentral offices. During the first four seasons, Monday mornings usually hosted a lively discussion time as we deconstructed the episode from the previous night. While drinking strong coffee, of course… nothing stronger. Really.

So we’re pretty excited that season five is just a few weeks away on March 25, 2012. Then we found out that Newsweek is publishing its March 19 issue designed like it is 1964 and they are encouraging their advertisers to submit their ads for that issue designed as circa 1964 ads.

And that we could not resist. We’re not advertising in Newsweek but we are running the ad we may have submitted on the front page of our website. Close enough, right?

Unfortunately, soccer in America in the ’60s was almost nonexistent. There were no competitive youth soccer tournaments ads we could look up and model after. But if soccer tournaments advertised in 1964, we think the ad may have looked kinda like this.

Mad Men Ad

We had to keep the dimensions to fit into a website and not a magazine page and language like “click here” would certainly have been odd in 1964, but we think it hits the mark. We hope you agree.

Here is the Mad Men clip that inspired the headline and the copy.

Our Advice: You may not be a Mad Men fan and that’s ok. The show is not for everyone. What we think is important is that you reach out beyond just soccer and connect with the community your event is a part of. For us, it is that cultural world of old-school advertising. For you, it may be your local park district or the arts department at the high school or even a local rock band. When you reach out to the other interests your club teams are involved in, you create good will for your soccer tournament. People see your event as integral to their community.

When you become part of a community, you may find advertisers and sponsors are more likely to support your tournament. Regardless of the financial impact, being part of a larger community is certainly more fun.

And if you are a Mad Men fan, two full hours on March 25th. See you there.