All posts by Gerard McLean

Soccer photos

Sunrise over Ohio Soccer field

Sunrise over Ohio Soccer field

Margaret Workman went to a soccer tournament on Saturday, April 25 to watch a soccer game. But she saw so much more than the busy parking lots, the soccer uniforms, the hassle of getting her kids to the field on time, the misprints in the program, the unfair referee calls, the elbow shoves, the bad coffee, the horrible maps, the fact that her team had a 7:30am game, and ______________ (fill in the blank).

She saw a sunrise. She saw an opportunity to share nature’s beauty with those around her. She took a moment to enjoy something that none of us could ever make regardless of how much time, volunteers and other resources we were given.

Thank you, Margaret, for keeping us humble and reminding us all of what is truly important.

View the rest of the game photos here.

Why are your maps so bad?

There are really only two things that send soccer parents into a rage at soccer tournaments: referees and really bad maps. The first we can’t do anything about and no matter how good the referee is, the other side will always think he/she made the wrong call. It is wasted energy to disagree. But parents do it anyway.

The other thing that send parents into a rage are the poor quality of the maps most tournaments give out or post on their Web site. My daughter had a soccer tournament in Ohio this past weekend and the map said to go south on I-270, when the fields really were north. Since I was in the middle of Kansas on my way to Colorado Springs for a conference, there was little I could do when she called in a panic, wondering where the heck she was. It was not a pretty conversation. Through the magic of Rand McNally and iPhone, we got her turned around and on the right road eventually.

But, it didn’t need to go this far.

You know where you are. Your local teams know where you are. The rest to the world does not care where you are until they need to play at your fields. And, if you maps are poorly drawn, poorly documented and you clearly had not done any quality checking, you will already be enraging most of your guests far in advance of the referee blowing the whistle on kick off. Why would you want most of your guest teams in that state of mind, especially in the morning?

Parents, coaches and team reps do not trust you when it comes to maps. They want to be able to map the fields themselves, see a soccer complex on Google Earth and plot the directions from their front door. Fromt he time the schedules are published to the day before the games, the number one question we see through the Web sites is: what is the EXACT address of the soccer field. I want to use Google Maps/Microsoft/MapQuest/etc to map the directions so I can give them out to my parents. They believe that no matter what you publish, it will be wrong.

Our Advice:
Spend time on your maps. Make sure you actually drive the route leading up to your fields from major highways. Read your own directions as you drive. Did you get lost following them? If statistics are right, you probably did. You forgot to mention that slight curve or that semi-fork in the road where you had to bear left, or that the street name changed for 100 yards through Shelbyville, etc.

Give specific GPS coordinates that are your park entrance, not “somewhere in the general area.” Use Google Earth or a variety of sites to find the coordinates. Take a look at your maps. Can you clearly see a soccer complex/fields? They are difficult to hide from a satellite view.

Include a “You know you have gone too far when…” statement if the directions could potentially lead to over-shooting a landmark and dump the driver into an unrecognizable landscape. Write the directions using BOTH “right turn” and “go east.” Don’t say things like “The southeast corner of the intersection…” For many people, SE/SW/NE/NW etc all look alike. That is over-geeking your directions. Keep it very simple and use plain language.

But, above all, make sure your right, left, north, south, east and west are accurate.

Top Drawer Soccer interviews TourneyCentral

Gerard McLean with TourneyCentral was interviewed by Top Drawer Soccer this week. The interview appears in their new technology section on their web site.

“We’re excited to be recognized as a leader in the soccer tournament industry,” McLean said. He added that TourneyCentral, while great software, is much more about helping soccer tournaments manage their operations and marketing than it is about web sites and email.

“Software is just one tool we use,” McLean says. “Other tools we rely on is our expert advise from our staff, who are all soccer veterans. It helps to listen to the soccer world around you and craft tools to deal with upcoming trends.”

ABOUT TOURNEYCENTRAL
TourneyCentral.com provides comprehensive, event-focused, web-based solutions for youth soccer tournaments and is wholly owned by Rivershark, Inc. an Ohio Corporation. Since 1999, TourneyCentral has been producing web sites that provide youth soccer tournaments with end-to-end integrated experience management for guest teams, from marketing through scoring. In addition, the advertising tools provide the tournaments with an increased opportunity for advertising and sponsorship revenue as a result of significantly increased traffic to the web site. For more information, visit www.tourneycentral.com.

Companion and marketing partner properties consist of: The Soccer Tournament Review, a blog and iTunes podcast for tournament directors, MyTournamentSpace, a photo-sharing site linked directly into the tournament game schedule and www.ticoscore.com, a single-source database and ranking system for soccer tournaments.

TourneyCentral will be attending the NSCAA Conference in Philadelphia in January 2010.

Contact for more information
Gerard McLean
gmclean [at] rivershark.com
937-836-6255

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Sending your teams to the web site

This email came over to a tournament from a frazzled team rep.

I sent an email last week asking when the schedule would be posted and it was said that it would be no later than March 19.  I still can’t find the schedule — is it posted?  I need to get this information to my team by Wednesday as everyone is leaving for Spring Break and needs this information.  Could you please let me know when it will be posted?

I put the part in italics because that will be my point from here.

It is now 2009. Every kid under 20 alive today was born with the Internet fully functioning and Web sites available anytime, anywhere. Are team reps still printing out copies of the schedule and maps for every kid to see? Really?

I played the part of a coach/team rep for the last time in 2004 for a U19 boys team. My parting words before they went on their Spring Break was “Go to www….. and look up your schedule. Be on time for the games.”

And everyone was there, on time, in the right place, dressed to play. That was five years ago.

Our advice: Schedules are available in real time, via the Web site. That is just where things have evolved. Be sure to let the team rep know that the only and official schedule is on your Web site and that s/he should tell the parents what that Web address is.

Teams reps need to free up some of their time by NOT making copies of game schedules that cold change at the last minute. Players and their parents need to be encouraged to take responsibility for getting to the right game at the right time and place. Your Web site has all the information, in real time.

The morning after

You just finished a very long several months planning your soccer tournament, jostling schedules and missing family dinners, leading up to a very frantic and hectic weekend of a soccer tournament. You are tired, your arches have fallen and you are swearing that you will NOT go through this again next year.

Then, you open your email and this is there from a team:

Just wanted to drop you a line to tell you we really enjoyed your tournament over the weekend. The facilities were very nice and the fields were amazing! The competition was fantastic as well – really got us ready for the upcoming spring season! We will definately look to come back next year.*

And it makes it all worthwhile. And, you’re now already planning next year.

*Real email that was sent by a team to a tournament on March 23, 2009 at 7:37 am GMT-6. You know who you are and thank you.