If you have spent any time online lately, you’ve probably noticed that there have been some issues of some companies and their privacy agreements. Google has come out with a new policy that combines ALL their properties under one agreement. That means if you have a YouTube account, a G+ page, a Gmail account, a Google Calendar, etc. all of this now is swept under one identity. And if you have multiple accounts, all of those accounts are tied together under you as one user.
More recently, some apps were caught uploading your entire phone book from your iPhone or Android smart phone — without telling you — when you installed their app. They apologize and claim to have removed all users’ data from their servers, but who really knows.
Our Advice: It has taken a long time for people to trust the Internet. As the ability for services to sell services and goods erodes in the wake of alternative free services, there will always be a temptation to monetize customer data to advertisers and sponsors. In fact, you may have already been approached by sponsors asking for your list of teams, players and coaches.
The trust your teams gives you to keep their data away from marketers is not easily gained and can be lost in moments. Once you release data out, it can never be gotten back. Ever. You will be putting those coaches on mailing lists for years to come as the list get sold over and over and over.
Trust us. It’s not just something we say to get your business. It’s how we do business.