Whenever we sign a soccer tournament that is just launching, we get asked a lot about how to get a lot of traffic to the web site that converts into team applications. While each soccer tournament event is slightly different, here is some of the collective advice we usually give out.
First year tournaments are really difficult. There is usually a lot of offline hustle with the club coaches, within the league and at the state association level. Your club name will probably be the best thing to help you. Can you send out an email from the club list list? Also, make sure everyone in your club knows the website for your tournament. Every coach, every volunteer, every parent. Nothing says “dead lead” like someone from the club who does not know the web address.
Make sure your TourneyCentral website is as complete as possible. That means your about page, rules, hotel policies, front page news, frequently asked questions are all full. It is a lot of work, but considering you only have about three seconds before a team will decide to click off your page or explore more, it is worth the investment.
Most people would say that bringing hundreds of youth soccer teams and their families to your town for a weekend youth soccer tournament would be good for the local economy.
But how good is it?
Knowing the answer to that question could really make things easier for tournament directors who are trying to schedule fields, get sponsors and generally drum up support from the local business community.
Using an integrated, online solution for marketing, scheduling and managing your soccer tournament could provide some of the answers. One example is the Tournament PulsePoint™ tool standard with every TourneyCentral site.
The tool is available to TourneyCentral tournament directors as one of several administrative modules that take the mystery out of running a tournament. Tournament PulsePoint™ uses numbers from the U.S. Soccer Foundation Economic Impact model, economic impact from the National Association of Sport Commissions and marketing data from the U.S. Census Bureau to provide overall economic impact and other marketing data based on the numbers of teams in your tournament and where they come from.
All of the information can be seen on a dashboard style screen including a map with pin marks on the locations of the teams in your tourney.
Youth soccer tournaments mean business; big business for your organization and for hotels, stores and restaurants in your town. The tools are now available to help you manage and market your soccer tournament like the serious business that it is.