Tag Archives: instagram

TourneyCentral at the 2018 United Soccer Coaches (NSCAA) Convention

TourneyCentral will be at the 2018 United Soccer Coaches (NSCAA) Convention, in booth 618. Stop by and say hi…and grab some free stuff, like a game starting coin that spins.

Our booth is being run by the folks at Premier Athletic Advertising so while you are looking for hosting software to power your tournament, take a look at their services for tournaments as well as their calendar of events for your teams.

See everyone in Philly.

Favorite Places: (list might grow)
Tony Luke’s (cheesesteak… don’t do Pats or Genos… break the cycle)
Jim Steaks (second best, but only by a tiny sliver..within walking distance)
Sarcone’s Bakery
Anthony’s Italian Coffee House
Bank and Bourbon

Contact us:
If you saw us at Booth 618 or heard about us through the convention grapevine and are interested in TourneyCentral for your soccer tournament, drop us a line.

if your soccer tournament isn;t real time, you missed out

The 90 minute attention span

Your soccer tournament has a 90 minute attention span. In and of itself, this is neither a good or a bad thing, it’s just how it is. By understanding what this means across all your channels — on-site and on-line — you can capture your soccer tournament audience attention where it lives; in real time, in the moment.

Here’s how.

We bleed our heart and soul into our soccer tournament. We sweat the details of seeding, scheduling, coaching conflicts, having enough port-a-johns, sourcing and scheduling referees, ordering trophies, attracting sponsors and local media. The teams should be able to see all that hard work and appreciate your event for the marvel of organization that it is.

The truth is, though, they don’t.

The truth is most soccer tournament participants have a 90 minute attention span for your event; an event that you’ve poured your heart and soul into for the previous 362 days leading up to it from last year.

It doesn’t seem fair.

It probably isn’t fair, but that is your reality. Knowing that, how will you steer your event?

Every participant — on site or online — is a micro-influencer. Every participant is creating content for their own audience, regardless of how small or large it is. How are you leveraging that knowledge and connection?

Lots of graphic content is being captured at your soccer tournament, but unless you are connected to the social streams of your participants, you aren’t seeing any of it. It is being shared in the layer of connection under the radar, between friends and teammates, between and among parents and cliques. But mostly, even when you have “official” social channels, few people are connecting, friending, downloading and sharing. Little that is posted “officially” is interesting and sharable.

Your traffic flow
Are you managing your on-line traffic the same as you did five years ago? Here are some general traffic patterns we see. (This is Memorial Day Weekend, but choose any two days prior to and after your tournament and you will see roughly the same pattern.)




The world is mobile; it is real-time. Your marketing and sponsorship exposure needs to move there as well.

Basically, what is happening is you are now probably going to get as much traffic as you will ever get to your website. In fact, it may even decline somewhat over the next few years before it plateaus. That is neither good nor bad — unless you are starting now to sell general traffic to your sponsors. That would be bad, because that is not where your engagement traffic is today. Your audience comes to your website to get transactional data; when does my team play, what is the score, is that a rule, can I get a DEAL on the place down the street… Once they get what they want, they bounce.

Most of the time, they bounce into their social streams; mainly Instagram, Facebook, sometimes Twitter. If you do not have a presence there, you missed engaging your audience when you had their 90 minutes of attention.

You missed it.

Our advice: Get your soccer tournament on glass. If you don’t have an Instagram account, get one and post a mix of shareable content (this was #1, this was #2, this was #3 for engagement. Study them, figure out why.) A good Instagram account has a mix of photos and videos, very light game action, some unique sponsor angles, heavy personal interest and an early trust that the person running the Instagram account, pointing the camera at the participants, will show them in their best light. Trust is key.

Everything is real time. Plan in advance for what you want to cover. Edit as you post, but don’t plan on post edits. Stay flexible and loose. Keep your batteries charged and your data plan fat. Once the teams advance into the finals, you will lose 2/3rds of your traffic. As the finals wrap up, you’ll lose the rest. Plan for that traffic pattern. There is no, “I’ll post that tomorrow.”

Be funny, be witty, be clever, but never be mean. Ever. Never embarrass someone. If you have doubts about whether or not to use the shot, ask! If there is any hesitation, delete it from the phone/camera for good, in front of them and move on. You’ll get more good shots.

But mostly, be there, be all there. There is no second chance, there are no added minutes to score.

Using Instagram for soccer tournaments

A picture is worth a thousand words. That statement is at the core of what Instagram is. Instagram is one of the quickest ways to share a photo or moment across multiple social media platforms.

It’s easy too. For the most part you take a picture, add a caption, then share.

this guide will step your through using Instagram for soccer tournaments. Currently Instagram can only be setup through your mobile device, which is ok because you use your photo to upload photos into your profile.

Step one: Download Instagram to your phone from either iTunes or Android store

Step two:InsagramSignUp Here is where you have a choice. You have the option of signing up with your tournament’s Facebook page, or with email. (I suggest using a tournament gmail.com that you have set up instead of clicking the sign up with Facebook button. It is easier to know where your gmail is reaching out to and how things are connected instead of using a secondary social media tool to connect to a third-party app.)

Step three: Enter a user name and password. I would suggest using the same handle as your Twitter account to keep a sense of continuity throughout your social media presence. (If you chose sign up with Facebook account, this is where you will enter you Facebook user name and password.) When you press next, it will ask for your full name and mobile number, both of which are optional. These might make sense for a single person wanting all of their friends to find them according to their phone number, but it really doesn’t make sense for a tournament.

Step four:instagram02 Editing your profile. This is a standard short profile. I suggest using the same content from your Twitter profile for Instagram. Once you have finished your profile, you are almost ready for some awesome Instagramming.

Last step: Here is where Instagram becomes important. It can post to your Twitter and Facebook automatically. In your Settings > Share Settings you will find the ability to link to Facebook and Twitter. Just click on each and it directs you to a page that will ask you to connect the two services. Click ok and every time you take an image, you will be able to click on which services you would like to share the image with. The image also saves to your mobile device.

Instagram is really that simple. There are a few key things to remember about sharing photos on Instagram:
Always use a caption to describe what is happening. You aren’t there to be “artsy”, you are there to build content and experience about your tournament.

Hashtags are important. They are the easiest way for people searching topics to find your photos. #soccer #soccertournament and #yourtournamentname are always good hashtags. If you are featuring your sponsor, you may want to use #sponsorname as well. Try to limit the number of #hashtags to two.

You can have more than one person in the organization signed into to your account at a time, but remember the internet moves very quickly. Always know that you can trust the people connected to your social media accounts. Make sure they verify the accounts they are connected to before sharing content.

What to photograph
Moments. Any moment can make a great photograph. A coach thinking about the next play. A player eating pizza at your registration. A volunteer helping a coach. A referee assignor assigning games. Your scheduler updating scores.

When choosing what the photograph, try to capture the spirit of your event. Showing people having fun doing the most mundane things can give your event a sense of whimsy. Or, if your event is more competitive, show the struggle of putting together the perfect schedule, the perfect event.

Don’t forget your sponsors. If you have sponsors at the field, make sure you take lots of photos with their logo shown in the background. Encourage your guest or host teams to photograph themselves at the sponsors place of business. It may be a small gesture, but your eagerness to capture them in your official “record” of photos could mean the difference between a “yes” or a “no” for a sponsorship next year.

Be creative and have fun with photos. But also have a policy and release for kids, especially those under 13. Know the laws and err on the side of caution*.

*This is not legal advice. You should consult your legal counsel.