The core skills that every information-age worker needs today to compete in the modern ecomomy are; photography, videography, writing and social media.
Playing soccer on a team in a competitive league gives young people critical skills that will serve them well throughout their lives. A smart tournament can also give young adults an opportunity to hone critical job-market skills by opening up their social media accounts to them to “practice” skills they will need when they search for a job.
Because there are many different channels within social media, the opportunity to bring on many people to manage different channels is almost infinite. Of course, like any good team, you will need a coach to coordinate, monitor and guide your media team.
Social media has a ton of potential to add to your tournament brand but it is deceptively a lot of work. It is intense and fast-paced but you have the potential to give someone one heckuva resume reel!
If you do it right, your tournament can be a competitive social media jobs training program where the best media minds can not only learn new skills but give back a deep, rich online space for your tournament event.