TourneyCentral and www.daytondailynews.com to present a workshop on hyper-localism at the 2008 NSCAA
TourneyCentral announced today that it has arranged to present a workshop, in collaboration with the Dayton Daily News (www.daytondailynews.com) on soccer organizations and hyper-localism.
Hyper-localism is the practice of reporting news stories that happening in your own neighborhoods and backyards. Club soccer is hyper-local for most newspapers and the soccer public demands coverage. Yet reporters are spread thin covering other hyper-local stories so soccer typically gets ignored.
“This workshop is the examination of a year-long hyper-local experiment whereby TourneyCentral provides www.DaytonDailyNews.com and other local Cox Ohio newspaper sites with rich human interest stories related to the tournaments it hosts in southwest Ohio,” says Gerard McLean, Principle at TourneyCentral. “We hope the the participants will walk away with a game-plan on working with your local newspapers to get the media coverage their soccer organization needs and deserves.”
The content appears on all Cox Ohio newspaper web sites, but most prominently at www.daytondailynews.com/soccer
The workshop will be held on Friday, January 18 at 10:30am and presented jointly by Ray Marcano, Internet General Manager with Cox Ohio and Gerard McLean.
About TourneyCentral
TourneyCentral.com provides comprehensive, event-focused, web-based solutions for youth soccer tournaments and is wholly owned by Rivershark, Inc. an Ohio Corporation. Since 1999, TourneyCentral has been producing web sites that provide youth soccer tournaments with end-to-end integrated experience management for guest teams, from marketing through scoring. In addition, the advertising tools provide the tournaments with an increased opportunity for advertising and sponsorship revenue as a result of significantly increased traffic to the web site. For more information, visit www.tourneycentral.com.
Companion and marketing partner properties consist of: The Soccer Tournament Review, a blog and iTunes podcast for tournament directors, MyTournamentSpace, a photo-sharing site linked directly into the tournament game schedule and www.ticoscore.com, a single-source database and ranking system for soccer tournaments.
Visit us at the 2009 NSCAA in St. Louis, MO.