It appears FedEx is aware the NSCAA is going on this weekend.
They promoted this short Vine on twitter. You decide.
FROM: Coaches, TO: Refs. Ship it all using FedEx #OneRate, so you can see what's actually happening on the field! https://t.co/xgHzecr8Q1
— FedEx (@FedEx) January 18, 2014
Kinda clever of them.