I went to the local high school to drop off a book my daughter forgot for one of her classes. As I pulled into the parking lot, I swung in next to the Hummer that the local US Army recruiter drives.
This is one organization that understands its brand and its market. A Hummer screams power, domination, muscle.. What high school kid would not be seduced by a US Army branded Hummer?
Our Advice: If your tournament is a muscle event, be a Hummer! If it is a fun tournament, be a VW Bug. You get the idea. And, while we are at it, why not approach your local car dealership (one that sells what you are) and ask if you can borrow a brand wrapped vehicle for a couple weeks and drive it around town. Your tournament brand will be everywhere with very little effort.