The really short answer is no. Most teams do not find soccer tournaments by searching on Google, Yahoo!, Ask.com etc. Now, for the really long explanation and supporting documentation.

First an article by Bob Carrigan, president of IDG Communications that appears in the October issue of OMMA Magazine, the sort of beacon for the online marketing world (banners, ads, search engines placement, etc.)

With all the discussion — and anxiety among media companies — about “world domination” by the major search companies, you might think that nearly all activity on the Web begins with search. While the amount of traffic from search engines is clearly on the rise, many of the sites at my company, IDG, are starting to see a trend that a lot of publishers whom I speak with are also seeing: Traffic from organic search is leveling off as a percentage of total traffic, while traffic from direct-navigation visits is increasing.

If you need to take a few minutes to read the whole thing, go ahead; we’ll still be here.

Basically, the search engine traffic we are seeing from the search engines is a search on your tournament name. We are also seeing searches for common locations, like the name of the park you are playing in, the key sponsor, etc. But, all of this traffic is generated because the team knows where they want to play and is searching for YOU, not something like soccer tournaments in Ohio in May.

Our advice: If your soccer tournament does not already have a separate domain that is specific and similar to your tournament name, get one. And make sure it is what your teams know you as. For example, your official tournament name might be The ABC Corporation Kick the Grass Soccer Invitational, but if your guest teams are saying thing like, Are you going to the Kick Grass this year? you probably want to register www.kickgrass.com (don’t search for that name, it is already taken and parked by a cyber-squatter hoping to make a few bucks.)

Do not rely on your soccer club web site to market your soccer tournament. The fastest way to get your soccer tournament to show up in the search engines is to use a domain that specifically describes your soccer tournament to your potential audience. And make sure your web pages use your name frequently and in the title of every page. Or, just sign up with TourneyCentral and we’ll take care of all these details for you.

I ran across this post from another blog and it got me thinking about how close we are to serving up sponsor ads and DEALS to mobile devices.

Make My World Clickable by Steve Smith. It’s a good read.

It is deadline time for one of our tournaments and the person in charge of applications sent out a broadcast email to all the teams that have yet to pay the application fee. The message was essentially; ‘pay your fees or we will not consider your team.’ Since they are overbooked in all divisions, the leverage was easy to apply.

Within minutes, a flood of email responses came in. I just sent the check, My club treasurer is sending it today, Please don’t cut us, the check was sent yesterday, I’ll FedEx you the check, etc, etc. This continued pretty much all day, with a bubble of emails coming in over lunch. I suspect more will come in tonight when people get home.

What amazes me is that this is the same audience, when asked to do something via email, like fax in their rosters or confirm their hotel rooming lists, will claim with absolute certainty that they never got your email and it is your fault they were not able to comply within the deadline.

Our advice: When the referee blows the whistle, you don’t get another five minutes to attempt a goal. Everyone is busy, but don’t take excuses. Teams that are organized and comply by the deadline are a pleasure to have at your tournament. Make your appreciation known. Write the coach of the team manager a personal note, thanking them for their organization and respecting your deadlines. Keep this up year after year and pretty soon, you may never have to deal with those teams that suck the energy away from you and your staff.

On the other side, when you do have teams apply who consistently pay late, who demand special hotel treatment, who never show up prepared to register, who ask for early morning registration… turn them away early. Let them know specifically why you are turning them away.

Don’t let teams rob you of your energy and time. You need every precious drop of both to run a soccer tournament as it is.

It’s Monday morning between 5:00am and 9:00am and every newsletter I have subscribed to, new tournament listings emails, etc., etc., are now flying into my email inbox. Since I have also received lots from spam from the night before, my inbox is quite full. In addition to that, I have three project deadlines and a conference call. After all, I’ve had a whole weekend away from the office!

In short, I don’t have time to read the newsletters, even though I’m almost fairly certain that they contain things that would be valuable to me. But, I don’t have time and I just delete them.

Our Advice: Do not send critical emails about your tournament on Sunday night! Most will end up caught in the I don’t have time for this net most of us struggle with on Monday morning. Monday evening, or Tuesday-Thursday mornings are much better times to send email that you would like acted on quickly or that you would like people to read and save.

Our press conference on the Facebook launch. Click on the video still to watch the conference OR click here to watch it full screen on YouTube. You can also leave comments for us!