This started out to be an inside joke with one of our hotel sales managers, but then got me thinking about the power of a brand, a place and a customer experience. Watch the video first.
I know the song is a parody, but I also know people who have this level of respect and need for Chick-fil-A, (Rufus being one of them!)
Our advice: Make your soccer tournament a must-attend event each year by being a Chick-fil-A. And also notice that they are not open on Sundays, probably never will be in spite of the number of critics who say you can’t be in the fast food business without being everything to everyone all the time. Yet, their drive-through lines are always busy, customers crave their food and don’t seem to mind them being closed on Sundays.
And remember, if you put on an awesome tournament, you CAN play by YOUR rules and not the rules that guest coaches want to make you do. In the end, they are coming to your event because of who you are, not because of what they want you to do for them at the moment.
Sometimes, the customer does not get what they want.