As I was leaving the office yesterday, the phone rang. I was going to let it go to voicemail, but I picked it up. It was a friend of mine with a soccer magazine and he just had an advertiser move from a 1/4 page ad to a full page. Great news for him, but he now had a 1/4 hole he needed to fill and the magazine goes on the press Monday morning.
Would you be interested in putting an ad in? he asks. He offered me a deal I could not pass up. The only thing is he would need the artwork by end of business Friday and he needed to know it would pass preflight. Fortunately, I has some ad files all ready to go, so it was a matter of just emailing him the artwork.
Our advice: You never know when a great advertising deal will come up. Sometimes, you can even get a free ad from a newspaper, newsletter, blog, web site or other tournament program if you just had the ad copy ready to go. You should always have ads of different sizes (1/4, 1/2 and full page, black and white and full color along with web banners of 120×90, 728×90 and 468×60) ready to go at a moment’s notice.