On my way to other things, I stumbled upon the perfect logo. It is posted to the left of this text. Let me explain why the logo is perfect.
First, it is simple. Secondly, it reflects the culture of Wilkipedia; high, passionate energy by people who are passionate about human knowledge. Thirdly, it reflects the location of the conference; Taiwan. Look up the traditional Taiwanese flag and you’ll see it is red, white and blue whereas the Chinese Taiwan flag is red and yellow. Wikipedia is giving Taiwan a nod without saying a word.
Our advice: Resist the urge to literally put everything about your tournament in your logo or design. Think about simple shapes that convey the culture of your event and work with those. The most effective logos are those that are simple and allow the organization to shape their energy. If Wikipedia did not have passionate people, the logo would just be a scribble. But, because it does, the logo is a W and M that leaps off the page at you.
If you have not yet read anything by Seth Godin, start today. Start with his blog post about logos.