Deals: That listing you get when you click on the Deals button on the upper rigth side of the web site

Page View: One web page.. i.e., the home page is a page view, a look at the BU12 scores is a page view, etc.

Hits: HUGE number, but almost entirely meaningless. A hit is a download of a file to the browser. The home page might have 12 hits (header graphics, photo, 3 scripts that produce the about data, etc, etc while the scores might only have 5 hits…)

Unique Visitor: You will get asked this a lot. This is what advertisers like, because it is generally a lower number and they want to based their CPM on this number. You want them to based their CPM on page views. It is an attempt to measure how many unique people visit the site, rather than the number of pages. It is unmeasurable for all sorts of reasons I won’t even begin to go into. But, they will ask and we will tell. However, the high number of page views to unique visitor ratio suggests that many people visit again and again and again…. we have stickiness. (An average tournament will get 6,000-9,000 unique visitors)

Stickiness: The ability of a web site to attract a loyal audience, measured through repeat visits.

Expanded Listing: A listing in the Deals section. This is named such because you can elect to just list the business name, address and phone number OR “expand” out their listing to include a logo, maps, and an offer. Each expanded listing will be billed at $10 per on your final invoice, no matter how much you charge the company.