Tag Archives: Soccer

Prepping up the 2014 NSCAA

TourneyCentral is pretty excited to be at the 2014 NSCAA again this year, housed in with the Premier Athletic Advertising folks and their family of tournaments in booth 839.

The show opens this evening, but here is a sneak peek at us getting things ready for you. Stop on by and say hi!

The dangers of a single-interest at a soccer tournament

Five blind men with an elephant

There is an old joke about five blind men describing an elephant. The one who feels the tusks insist that an elephant is made up of hard stone, shaped to a pointy end. The man feeling the ears swears an elephant is a huge tarp. And so on, each forming his own opinion on what an elephant is based on his own personal experience. Of course, any seeing person would recognize the elephant is the sum total of all of these observations, even though each’s observations are entirely accurate.

This is what a soccer tournament is like sometimes. The referee assignor may be entirely focused on getting referees assigned that he forgets the game scheduler has coaches with special scheduling needs. The game scheduler may forget that the field coordinator has to work with restrictions on field use imposed by the parks department. The ad sales person may forget that the tournament director has profit considerations and can’t pay for the extra three field banners, and so on.

Gone are the days when a few coaches could get some teams together and play some games over the weekend and call it a tournament. The modern soccer tournament is less about soccer and more about building an event around soccer. It must be efficient, comprehensive, competitive and collaborative, both with the soccer community and the community at large.

Here at TourneyCentral, we think that is a very good thing. It shows that soccer is evolving into the mainstream of American culture.

Our Advice: A successful soccer tournament is a complicated organization with a lot of moving parts, many of which appear to be in conflict with each other. It needs a general manager (tournament director) who has the skills to motivate each “department” to excellence, but also keep the overall goal in mind and on track.

When the referee assignor, the college coach coordinator or the game scheduler is enabled to drive the mission of the tournament, s/he will most likely do so to the detriment of the other departments. We have seen tournaments go bust in the span of a year simply because the focus shifted to accommodate one person’s myopic vision.

Don’t be that kind of event. The teams come to your tournament with an overall expectation of excellence in ALL areas, from a website that is easy and quick to use to frictionless hotel accommodations to great scheduling and easy access to the fields. Your community expects your soccer tournament to reflect positively on it and produce guest teams that have a good experience visiting, win or lose.

In the end, your teams should never see the individual “departments” that make up your tournament.

Using Google Plus for your soccer tournament

GooglePlus for Soccer Tournaments

The latest player in the suite of tools known as social media is Google Plus, or more commonly seen as G+ in buttons. While it can’t boast anywhere near the number of users Facebook and Twitter have, it has one advantage the others don’t — Google Search. However, it is growing fast.

Most Internet users start off a web session on google.com, whether or not they know the direct web address of the site they are looking for. Many simply type in keywords like “soccer tournaments in Ohio” or “soccer tournament software.” If these keywords are in your G+ posts, you have a greater chance of being found at or near the top of a search result.

Getting started is easy, but you need a Google Account. If you have a Gmail account, you are already there. Simply go to http://plus.google.com and set a profile for yourself.

Once you have a profile, you can then set up a Page for the soccer tournament. Underneath your name, you will see a page symbol. Click on that to “Manage your pages.” Create your soccer tournament page, upload your logo and start sharing. Be sure to add one more person as an administrator and secure the login/password as part of your tournament assets so that it can be seamlessly transferred to a new tournament director if need be later on.

The instructions for Google+ are sorta “discover as you go” but a good book to read is Google+ for Business by Chris Brogan.

Our Advice: Set up a Google Plus page for your soccer tournament. Repost your front page news, scores, sponsor offers and photos to your page. Don’t worry so much about interacting on your page as a social media channel just yet; that will probably come next year.

Be sure to include keywords in your post and photo captions as these keywords are pushed directly into the Google search engine. The sooner you start, the better head start you will have on all the other soccer tournaments who will discover and set up on Google Plus next year. Be first.

All TourneyCentral events support Google+ In your Admin>Web Site Maintenance Module>Variables you can add your G+ page to the social media sites on the left sidebar along with Twitter and Facebook. (See TheGameOfSoccer.com for a sample)

The TourneyCentral G+ page is here. We post photos, blog posts (including this one) as well as interesting photos fans may share.

This is part of a series on Social Media for Soccer Tournaments. We encourage you to read all the articles below.

Our TourneyCentral video

Grandma and grandpa want to see their grandson Billy play in his first away soccer tournament. How will they find the right field and times Billy plays?

Fortunately, Billy's coach applied to a TourneyCentral soccer tournament so finding all this information was easy.
Billy's grandma went to the website, clicked on Schedules, found Billy's team name and got his schedule in seconds.

Our second video.. released July 30, 2012

Marcy has just been named her club's soccer tournament director. She searches for the best solution to help her manage all the tasks that go along with hosting a soccer tournament.

Speeding tickets and soccer tournaments

Police stop at a soccer tournament

One Ohio soccer tournament made a bit of national news lately with a neighboring city setting up speed cameras and issuing over 900 tickets. The soccer tournament pled a good case, citing good will and economic impact for the city. The police from the neighboring city had not been in contact with them regarding this enforcement effort, even as the host city police were helping out directing traffic in and out of the park. That alone probably helped plead the case for “forgiving” the tickets.

Contrary to what most people think, the police don’t just ticket people for easy money. The first priority for the police is road safety and preventing accidents. When they see a car racing by at 40-50 mph on a road that is posted at 25 mph, they are going to do something about it. If they see many, many cars doing the same thing, they are going to sit there and pick you off, soccer tournament or not.
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